Job Description: Ad Agency Chief Executive Officer
Position: Ad Agency Chief Executive Officer
Department: Communication and Media > Advertising
Reports to: Board of Directors
Overview:
The Ad Agency Chief Executive Officer (CEO) is responsible for leading and overseeing all strategic and operational aspects of the advertising agency. The CEO provides vision, direction, and guidance to ensure the agency achieves its goals, delivers exceptional client services, and maintains profitability.
Responsibilities:
1. Develop and execute the agency's strategic plans, in alignment with the organization's goals and objectives.
2. Lead and manage all agency operations, including finance, human resources, business development, client services, and creative services.
3. Foster a collaborative and innovative company culture that promotes teamwork, employee engagement, and continuous improvement.
4. Set performance objectives and ensure effective performance management processes are in place for all agency departments.
5. Establish and maintain strong relationships with clients, industry partners, and key stakeholders to drive business growth and enhance the agency's reputation.
6. Stay informed about industry trends, emerging technologies, and competitive landscape to identify opportunities and make informed business decisions.
7. Oversee the development and implementation of effective marketing and advertising strategies to enhance the agency's brand and attract new clients.
8. Ensure financial stability and growth by monitoring budgetary performance, identifying cost-saving opportunities, and maximizing revenue streams.
9. Recruit, develop, and retain top talent by providing leadership, coaching, and mentoring to build a high-performing team.
10. Ensure compliance with legal and regulatory requirements, ethical standards, and industry best practices.
Qualifications and Skills:
1. Bachelor's degree in marketing, advertising, communications, or a related field. Master's degree preferred.
2. Proven experience (at least 10 years) working in a leadership role within the advertising industry, with a strong track record of success.
3. Deep understanding of advertising principles, market dynamics, and emerging trends.
4. Excellent strategic thinking and problem-solving abilities, with a focus on driving business growth and profitability.
5. Strong financial acumen and the ability to analyze financial data, make sound decisions, and manage budgets effectively.
6. Exceptional leadership skills with the ability to inspire and motivate teams towards achieving common goals.
7. Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and stakeholders.
8. Demonstrated ability to navigate and thrive in a fast-paced, dynamic, and sometimes ambiguous environment.
9. Proven ability to develop and execute successful marketing and advertising strategies that drive results.
10. Strong negotiation and presentation skills.
Note: This job description outlines the general nature and level of work performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required. The CEO may be required to perform additional tasks as deemed necessary by the Board of Directors.